Integra LifeSciences

Marketing Manager, Germany

Vacancy ID
2018-25699
Location
DE-Ratingen
Position Type
Regular Full-Time
Category
Marketing

Overview

Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, spine surgery, and reconstructive and general surgery.

 

Integra's orthopedic products include devices and implants for spine, foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair, tissue reconstruction and wound repair. Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care. In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.

 

Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 3,500 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."

Responsibilities

Marketing Manager purpose is to provide the marketing support to German business required to enable Codman Specialty Surgical to meet business plan and strategic goals.

Main contribution of this role is focused on: Strategic Marketing, NPI/Lifecycle Management, Commercial Support and Execution, Med Education and Sales Education.

Strategic marketing

  • Adapt and execute tailored plans for product strategy, budget, pricing, and behavior based marketing plans
  • Develop country tactics based on the EMEA Franchise strategies.
  • Conduct local market analysis, competitive intelligence, and conversion projects
  • Assess/ Filter/ share local BD opportunities
  • Co-development/ adaptation of Cost-medico model/ Evidence generation.
  • Deployment of Country health economic outcome story

NPI/ Lifecycle management

  • Execute collection of local VoC/market insights
  • Execute KOL engagement when needed
  • Provide input on NPIs and lifecycle management specific to country
  • Execute NPIs & discontinuation plans
  • Define reimbursement strategies/ needs within each country
  • Identify country market access needs

Commercial Support and Execution

  • Market expertise of the country
  • Support sales team and commercial partners through field visits to key customers
  • Account targeting based on the country tactics
  • Provide input on regional financial plans
  • Manage local opex budgets
  • Key inputs on revenue targets/ country with KPIs
  • Provide product and technical support to the field
  • Contribute to bids & tender management

Med Eduction and Sales Education

  • Provide input on training topics and frequency
  • Oversee material translations and deployment
  • Define country opex budget & local programs for MedEd
  • Engage country KOLs & networks
  • Ownership of MedEd (national & resident programs) & compliance process
  • SalesEd in-country trainings according to SalesEd plans

Qualifications

Qualifications:

  • Relevant educational background (MBA, Marketing, Management, Economics, etc.)
  • Minimum of 4 years successful sales experience in medical devices
  • Minimum of two years successful sales management experience (preferred)
  • Minimum of two years marketing experience with demonstrable product management success (essential)
  • Excellent communication and presentation skills
  • Financial acumen and excel proficiency
  • Marketing qualifications (preferred)
  • The ability and commitment to travel with some nights away from home
  • The desire to succeed and progress within the organisation

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