Integra LifeSciences

  • Product Manager

    Vacancy ID
    2018-26435
    Location
    CA-ON-Oakville
    Position Type
    Regular Full-Time
    Category
    Marketing
  • Overview

    Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.

     

    Integra's orthopedic products include devices and implants for foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair. Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care. Integra’s Tissue Technologies is an in-patient and outpatient Regenerative product portfolio, which includes products for wound care, burns, abdominal reconstruction, and plastic & reconstructive surgery.  In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.


    Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 4,500 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART."

    Responsibilities

    The Product Manager is responsible for the performance of Integra Canada’s growing portfolio, with an emphasis on Surgical and Wound Reconstruction; in terms of marketing, profits and costs. Product responsibilities to be phased in as per timelines outlined by Integra Canada’s Marketing Manager. Reporting to the Marketing Manager, he/she ensures the strategic development and execution of Marketing Plans for the respective products.

     

     

    • Determines the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Marketing Manager. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.
    • Looks at marketing plans for Integra Canada products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
    • Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
    • Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
    • There is significant strategic input from this position on product placement and mix. Working with the Marketing Manager, establishes strategies to manage life cycles, launches, market development.
    • Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
    • Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
    • Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
    • Other duties as assigned

    Qualifications

     

    The requirements listed below are representative of the knowledge, skill, and/or ability required for this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Bachelor’s degree required
    • MBA preferred
    • 3-5 years of experience within the medical device, pharmaceutical, biological industry, or closely related
    • Knowledge in healthcare reimbursement and healthcare management
    • Performed quantitative analysis to guide global/regional performance and decision making
    • Created components of comprehensive global marketing plans
    • Managed elements of new product commercialization launch
    • Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
    • Effectively worked with both direct and indirect sales force to achieve result
    • Implemented elements of brand positioning strategies that resulted in incremental demand for product
    • Experience working with a best in class repeatable marketing methodology
    • Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
    • Strong analytic, technical and conceptual aptitude
    • Proven strategic planning and implementation capabilities
    • Excellent oral and written communication and presentation skills
    • Strong interpersonal skills and coaching skills at the employee and management levels
    • Average travel requirement is approximately 30%

     

     

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